As the first major agricultural fair of the year, Show Rural Coopavel 2025 set the stage for innovation, resilience and growth. Mahindra’s stellar presence at the event was a reaffirmation of its commitment to Brazil’s farmers.

Paraná, a strategic stronghold, is a state where over 80% of tractor sales fall within Mahindra’s power range, making participation in the event a natural move. "We couldn’t miss this.", stated Mr. Jak Torretta Jr. (CEO, Mahindra Brazil).

Despite a challenging 2024 for the industry, where total tractor sales dipped by 13%, Mahindra recorded a remarkable 21% sales growth. It outpaced the market and reinforced its position among small and medium producers. Coffee and orange growers, in particular, drove demand, strengthening Mahindra’s foothold in family farming.

As small and medium producers continue to shape the future of Brazilian agriculture, Mahindra stands beside them, delivering the power, performance and trust they need to thrive.