In Q1 of FY25, Performance Motors Ltd. executed a strong line-up of BTL initiatives, bringing the brand closer to farmers through focused demos, customer meets and broker engagements.

The events, held across May to July, ensured that product performance, brand messaging and farmer feedback all came together in one shared space. Every meet reinforced the brand’s reliability, commitment to listening actively, and showing up with purpose. And that’s what continues to set Swaraj apart in every region it is present in.