Tudo Agrícola, Mahindra’s leading dealer in Rio Grande do Sul, expanded its reach into Erechim, one of the most productive agri-zones, known especially for its thriving poultry sector.

To support farmers in this dynamic region, they began live demonstrations of the Mahindra OJA 3140, a 40 HP global-platform tractor designed for unmatched versatility in family farming. Compact yet capable, the OJA 3140 offers efficiency for daily operations across mixed crops, livestock management and farm logistics. Its adaptability positions it as a valuable partner for small and medium producers looking to improve productivity without compromising on comfort or manoeuvrability.

Early feedback from the field has been resoundingly positive. “This tractor has great potential for poultry operations. Truly impressive! We are very satisfied with the results we’re seeing,” said Mr. Jeferson Carneiro (Co-owner, Tudo Agrícola).

By bringing advanced, accessible mechanisation closer to farmers, Tudo Agrícola and Mahindra continue strengthening their mission to support real agricultural progress.