With the aim to encourage education through sport, Mahindra Brazil signed a partnership agreement with the regulator of cricket in Brazil. This project will take the sport to schools and thus facilitate the development of underprivileged communities in certain regions of the country. “This partnership has promising potential. We are very happy to be able to count on Mahindra in working with communities, helping to drive the sport in the country.”, said Mr. Matt Featherstone (Director, Development for Cricket Brazil). Mr. Featherstone (Coach of the Brazilian Women’s National Team) added, “For us, this sponsorship agreement is immense and can have a real impact on the growth of the sport and its infrastructure in Brazil”
“As an organisation concerned with education, we are pleased to say that Mahindra Brazil is one of the sponsors for the Development Program with Brazilian Cricket,” said Mr. Jak Torretta Jr. (CEO, Mahindra Brazil). Mr. Prakash Wakankar (Ex-Chief of International Operations, FES) and cricket commentator in India explained, “Everyone knows Brazil for its love for soccer, but what we are hearing is that cricket is growing in the country and we want to be a part of that. We want to help develop the game and change lives through sport. When it comes to corporate social responsibility, there is nothing better than that. It’s a perfect combination.” Mahindra Brazil is preparing a good pitch for the young generation’s future with this association
