The Trio Group, Mahindra's dealer, participated in the Gympie Show that brought many big names in the business under one roof

The 3-day event, held earlier this year, attracted a lot of visitors, which widened the circle of impact. Mahindra tractors were gloriously displayed at the large stall, catching people's attention; and the dealer's representatives ensured that the enquiries got converted into business

Being at this show proved to be a good marketing move, and allowed the brand to resonate with more farmers in the region