Performance Motors Ltd., Swaraj's distributor in Bangladesh, planned the Briddhi Utsav to enable beneficial interactions with farmers as well as brokers. Rolled out from May to July 2023, the Briddhi Utsav comprises of Customer Meets, Broker Meets and Service Camps across different locations. The activities already conducted have been well-attended and have generated a good number of enquiries

The well-organised Briddhi Utsav is a good platform for having conversations with farmers and brokers, understanding and resolving their concerns, which in turn, reinforces their trust and loyalty in brand Swaraj