This season, every touchpoint became a moment to reinforce Mahindra’s promise of performance, trust and accessibility. Strategic activities were planned and executed to strengthen teams, build awareness and connect directly with communities.

On the personnel development front, an internal training session on Erkunt products, enabled Mahindra’s sales teams to sharpen their expertise and deepen their confidence.

On ground, things got even more dynamic. Mahindra tractors were a major presence at orchard fairs and festivals across the Eastern and North-eastern provinces, including the high-energy Sisaket Volcano Durian Festival. Here, the buzz around Mahindra tractors matched the flavour of the fruit, with local dealer Chairungrueng Yon 333 leading the charge through interactive demos, prize giveaways and exclusive show offers.

Parallel ATL campaigns added further momentum. A 3-month sponsorship of Thailand’s popular LWC Super Champ boxing program gave Mahindra consistent national visibility, while digital efforts lit up screens across the country.

Since launching its official Facebook page in January, it has rapidly climbed the ranks to reach the No. 4 spot in the category.

Among the standout initiatives was the Mahindra Review Contest held between February and March, which earned over 3,50,000 organic video views. The top 3 influencers will soon be flying to India for a first-hand experience at Mahindra’s factory. Complementing this were a suite of testimonial videos from real Mahindra customers, and in-depth product reviews across 4 major tractor series, bringing authentic farmer voices and real-world insights into the spotlight.