In a celebration of innovation and agricultural prowess, Swaraj showcased power and precision to its esteemed distributors and dealers through its All New Swaraj Tractor Series. A name synonymous with reliability and performance, Swaraj has added a contemporary and versatile line-up to its product portfolio.
At the exclusive event being held at its Mohali plant in Chandigarh from 21st – 24th January 2024, distributors and dealers from Sri Lanka, Nepal, Bangladesh, Tanzania and Nigeria had an immersive experience into Swaraj’s world of cutting-edge technology and agricultural efficiency. The meticulously planned event included a traditional welcome, audio visual presentation of the new tractor series as well as ‘My Swaraj. My Pride. There were insightful addresses by Mr. Rajiv Relan (Chief of Sales & Marketing, Swaraj Division), Mr. Kedar Apte (Chief of International Operations – FES) and Mr. Sanjay Jadhav (Head, Exports FES-IO).
Three business partners shared their inspiring journeys of success with Swaraj.
Ms. Angelina Yusuph Ngalula (Founder, Bravo Group, Tanzania) spoke about how she began from scratch and reached the current market leadership position with a 53% share. Mr. Alex Duffar (CEO, Bravo Group) presented Agricom’s vision, mission, agri-value chain, VS Auto Focus, key service areas, customer touch points, coverage in Tanzania and their dealer network, which made the Bravo Group the largest farm mechanised company in the Sub-Saharan region.
Mr. Om Prakash Sharma Managing Director, Mahabir Automobiles, Nepal shared how organising on ground promotional activities was the reason for their success in Nepal. Mr. Chandrashekhar Agrawal Chairman & Managing Director, Saurav Auto Implements, Nepal explained how Swaraj had empowered the dealers to work as partners and helped them face challenges directly. He took pride in calling himself the brand ambassador of a world-class brand like Swaraj.
The participants visited both the plants, witnessed the impressive showcase of the new range, and engaged in extensive discussions on the new series and the future of farming.
After the showcase, the attendees will head for a leisure trip to Agra to experience the iconic grandeur of one of the Seven Wonders of the World, Taj Mahal.
With a sharp focus on showcasing the latest advancements in tractor technology and fostering stronger relationships, the event was a milestone for Swaraj and its partners alike.
