Creating a paradigm shift in tractor design and engineering, Mahindra Tractors introduced its future-ready range of tractors, Mahindra OJA, at Futurescape, in Cape Town, South Africa.
Derived from the Sanskrit word ‘Ojas’, which means Powerhouse of Energy, OJA is Mahindra’s most impressive global lightweight tractor platform. Developed in collaboration between Mahindra Research Valley, India, the R&D centre for Mahindra AFS and Mitsubishi Mahindra Agriculture Machinery, Japan, this new range delivers cutting-edge innovation in 4WD tractor technology.
With 4WD as standard, the OJA range is based on 4 platforms; 20 – 26HP (Sub Compact), 21-30HP (Compact), 26 – 40HP (Small Utility) and 45 – 70HP (Large Utility), and can facilitate the introduction of more than 40 distinct tractor models. It leverages 4 engines and 4 transmission technologies providing unparalleled versatility and efficiency to handle farming and non-farming applications. Compatible with different attachments and implements, it will provide comprehensive solutions to meet the diverse market needs of India, North America, Japan, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region. The range comes loaded with category first technology features, based on 3 Technology Packs – MYOJA (Intelligence Pack), PROJA (Productivity Pack) and ROBOJA (Automation Pack).
During the launch event, Mr. Rajesh Jejurikar (Executive Director and CEO – Auto & Farm Sector, Mahindra & Mahindra) said, “At Mahindra, we are extremely proud with the global launch of the OJA range, epitomising innovation to transform farming globally. After kickstarting its exciting journey in India, the OJA range will subsequently be launched across new and existing markets. Encompassing over 25% of the global tractor industry, OJA will also signify our entry into Europe; and with Thailand serving as our gateway, we are all set to enter into the ASEAN region.”
Talking about the OJA launch, Mr. Hemant Sikka (President, Farm Equipment Sector, Mahindra & Mahindra) said, “A powerhouse of energy, the OJA range features 4 lightweight 4WD tractor platforms (20-70HP). Pioneering technologies like connectivity, precision, and automation combined with modern design, operator comfort and convenience ensure that the OJA range is world-class in every way. A monumental leap for us at Mahindra, these new tractors will redefine agriculture mechanisation across the globe, promising profound farm productivity.”
The OJA tractor range will be exclusively manufactured at Mahindra’s state-of-the-art tractor facility in Zaheerabad, Telangana, India’s largest and most advanced tractor manufacturing plants.
With this breakthrough launch, Mahindra has set a new benchmark in tractor technology.
