Mahindra’s growing presence in Tanzania since 2008 saw another milestone with the formation of a partnership with Sarga MotoCorp. Mahindra is an established brand with a comprehensive range of tractors and farm machinery, across the complete agri machinery value chain and Sarga MotoCorp is a reputed company with global business operations, great automotive industry expertise and market knowledge. The coming together of these two powerful forces in the business is going to make Mahindra tractors more accessible to Tanzanian farmers and enhance their sales and after-sales experience
After the partnership was formalised, Sarga MotoCorp established an impressive flagship showroom spanning approximately 300 square meters on Nyerere Road in Dar es Salaam. They even set up an 800 square meter warehouse and workshop at the same location. The showroom launch ceremony saw great fervour, with the ribbon cutting being done by Mr. Sandeep Singh, Founder & CEO, SARGA MotoCorp, Mr. Sandesh Parab, General Manager, Mahindra & Mahindra Ltd. Head – Africa (FES IO), Prof. Kenneth M. Bengesi, Director General of the Sugar Board, Ministry of Agriculture, Tanzania, Mr. Manoj B. Verma, Deputy High Commissioner of India to Tanzania
The spacious showroom is well-branded and showcases Mahindra’s journey and products as well as the glory of Tanzania. There are plans to establish more such showrooms in the coming months to grow the brand’s presence. Sarga MotoCorp will also onboard over 25 Mahindra Certified Service Points (MCSP) and 3 spare part dealers throughout Tanzania to ensure availability of high-quality and reliable parts and services
