Mahindra made its presence felt at one of the world largest agricultural technology exhibitions, Agrishow 2023. Held in May 2023 at Ribeirao Preto-SP, it witnessed a large number of participants as well as visitors

Seventeen of Mahindra's dealerships were present, namely AYA, Dakkan, T&C Tratores, Nova Tratores, Comper, Comac, Vetrasa, ProAgro, Nosso Campo, CBMAQ, Lavoro Qualicitrus, Juagro, Vittacar, Pantanal Pecas, Cocapec and MAS. The eye-catching stand design and new logo display attracted the people who visited the exhibition. Mahindra launched tractors that are now produced in Brazil, and it included the 86-110 Premium (110 HP), which is considered to be the most complete tractor in its segment. It attracted the medium-sized farmer's attention. In addition, the 6075 E (80 HP) Cab model stood out as it is developed to work in semi-narrow orchards, mainly in coffee plantations. Even the 6000 series that has been upgraded with a bigger fuel tank capacity and tiltable steering was in focus, and the 6065 (65 HP) and 6075 (80 HP) models with their new 4 posts cabin that are locally developed found favour with the farmers. One of the tractors that garnered a lot of interest was the 7095 (95 HP) model, which has an exclusive hood with a modern and bold design. Also, on display were the 2025 (25 HP), 5050 (49 HP), 9500S (95 HP) with Cabin and 6675 F (75 HP) models. To top this, was Mitra Sprayers (600 and 1.500 ltrs.), another great Mahindra innovation for the Brazilian market in 2023. They are suitable for grape, orange, apple, mango and coffee producers, among others

At the event, Mahindra offered financing options including through Mahindra Finance and Mahindra National Consorcio, the brand's consortium

It was a successful event in all aspects and the participation gave brand Mahindra very good mileage