From September to November 2025, Mahindra rolled out a focused digital video campaign across Facebook and YouTube to strengthen brand awareness in the tractor segment.

The campaign was designed to cut through a competitive market with a clear and differentiated voice. The strategy positioned Mahindra as a brand that stands shoulder-to-shoulder with farmers. Relatable, trustworthy and grounded in real field realities. The main film captured everyday challenges like unpredictable weather, rising costs and long working hours, showing how Mahindra tractors help farmers improve efficiency and profitability. Two short videos reinforced key decision drivers like power, versatility and value for money.

Anchored by the tagline “Mahindra Tractor. Incredible Power, Incredible Value” (รถแทรกเตอร์มหินทรา แรงเหลือเชื่อ คุ้มเหลือเงิน), the campaign delivered a consistent, farmer-first message.