From May to July 2025, Mahindra ran a consistent calendar of on-ground BTL activations, focused not just on visibility, but value.

The quarter saw a strategic mix of mega service camps, small customer meets, broker interactions and tractor display programs. Each activity was designed to deepen engagement, deliver support and move the needle on trust.

These efforts reinforced Mahindra’s on-ground connect with customers, building stronger bridges between the brand and the farming community across key regions.