Dear Friends,

Time seems to be moving at a faster pace than ever before. We are already half way through 2023, and the business scenario is as exacting as it is exciting. I have full confidence in the team and channel partners, as I’ve witnessed their grit and commitment to tide over the roughest tides. No matter what the challenges, together we find innovative solutions that bring us closer to our ambitious goals

Deleted: The quarter gone by presented us with tough situations in markets across the globe, mainly due to economic factors, but we have managed to move at a good pace. In the South Asian markets of Sri Lanka, Nepal and Bangladesh, well-planned and sustained on-ground activities have played a significant role in maintaining the brand affinity despite the impact of an economic slowdown. Moving towards the American continent, Brazil is where we see substantial growth. A new compact tractor was also launched to cater to the requirements of small and mid-sized farmers. One of the proud moments was when Mahindra’s 6675F Orchard Tractor won the Tractor of the Year Award at one of the most prominent trade events, Agrishow. Active participation in trade fairs has helped strengthen the farmer-Mahindra bond, and increased the brand recall value. In Serbia, being part of the Novi Sad Fair has brought in good results. The Nampo Fair participation in South Africa has led to positive movement in business

I am delighted to introduce Mr. Kedar Apte as he takes over as the Chief of International Operations, FES, Mahindra & Mahindra. I am sure, under his visionary leadership, the brand and the business will touch new heights of growth

Wishing us all many more victories on the journey ahead. Let’s keep going strong! Let’s keep Rising!

Sanjay Jadhav
Vice President
Head Exports – International Operations, FESInternational Operations
Farm Equipment Sector

PS.: If you have any inspirational stories that would add joy to our days, please do
share them with us at [email protected].