Bashanto Utshab, organised by Mahindra’s channel partner, Rancon Agro Machinery, wasn’t just a series of events; it was a vibrant celebration of agriculture and community in the heart of Bangladesh. Heralding the spring season, Bashanto Utshab was organised to mark the onset of harvesting in the region’s farmlands. Held across five key areas – Dinajpur, Thakurgaon, Rangpur, Naogaon and Rajshahi – it aimed to achieve several critical goals.
The event served as a platform to shine the spotlight on the benefits of Mahindra’s Yuvo Tech+ series tractors, particularly highlighting the industry-leading 6-year warranty.
Bashanto Utshab 2024 proved to be a catalyst for growth. By building relationships, generating interest and empowering its team, Mahindra has laid the groundwork for continued success in the Bangladeshi agricultural market.