When one of the most anticipated agricultural trade Fair was taking place in the first week of August 2023, Swaraj's business partner Agricom, in Tanzania, went all out to give the brand immense mileage. Whether it was the Mbeya, Dodoma, Arusha, Mwanza, Morogoro or Simiyu regions, Swaraj was at the centre of everyone's attention

The exceptionally designed Swaraj's pavilion helped it win the 1 st position in the Agricultural Equipment category. This added to its successive wins at the national level for its display stalls. A wide range of Swaraj tractors were shown in their full glory at the event. Visitors and well-known people were highly interested in knowing details about the different tractors

Hon. Prime Minister of Tanzania, Mr. Kassim Majaliwa, with Mr. Hussein Bashe, Minister of Agriculture, Tanzania, graced the Swaraj pavilion. A key handover ceremony took place, and the happy customer, Mr. Malekano, who does farming in Kilombero, got a representational key to his Swaraj 963 model. This ceremony took place at Morogoro in the presence of Zanzibar's Minister of Agri & Livestock, Morogoro's Regional Commissioner and NBC Bank representatives. A photo op zone was also created for visitors to pose with the tractors and create memories

Agricom ensured that they grew Swaraj's popularity by leaps and bounds at Nane Nane