Being part of important trade events increases brand awareness and facilitates establishing contact with a wider group of farmers. Mahindra took part in the Primex Primary Industry Exhibition held for 3 days in May 2023 in New South Wales. The 7580, 6075, 3650 and 4025 tractor models were on display at the attractively designed stand. Mr. Trent Martin (Lismore Tractor & Machinery Centre, Dealer Principal) Mr. Brent White (Senior Technician/Salesman,) and Mr. Craig Pretorius (Business Head - Ag, MAAPL), who were present at the stall, interacted with the visitors. As the event had substantial footfalls, Mahindra got a sizeable number of visitors and enquiries

Being at this exhibition proved to be a good marketing move, and will enable the brand make a better impact in the region