In agriculture, attention to detail determines the quality of every harvest. Health is no different. This Pink October, Mahindra reinforced a simple, powerful message that caring for yourself is as essential as caring for the land you cultivate.

Breast cancer remains the most common cancer affecting women in the country, but early detection dramatically increases the chances of cure. At Mahindra, constant efforts are made to raise awareness among employees, dealership teams, customers and every woman connected to the ecosystem. Regular check-ups, screening exams and a deeper understanding of one’s own body are encouraged.

Prevention, after all, is an act of strength and self-respect. Through informative engagements, workplace initiatives and open dialogue, a culture is nurtured where every woman feels supported in the field, office and life.