At the official launch of Brazil's 2025-2026 Crop Plan, Mahindra tractors took the national spotlight, as they were featured as a symbol of agricultural mechanisation by the Federal Government.

On the theme of inclusive rural development, Mahindra was recognised for its on-ground relevance by providing efficient, accessible machinery to farmers across Brazil. The government's gesture reflects Mahindra's growing stature as a trusted ally in the country's agricultural sector, supporting productivity, sustainability and local livelihoods.