At Agrishow 2025, the largest technology fair in South America, Mahindra showcased its growing commitment to Brazil’s farmers, especially the family-owned segment that powers much of the nation’s agriculture.

From compact, efficient machines to high-powered workhorses, the line-up reflected a sharp understanding of local needs. Taking centre stage was the OJA 3140, a 40 HP tractor designed for fruit and vegetable farming. Backed by Mahindra’s new global platform, it drew attention for its durability, fuel economy and service simplicity; earning a nomination for the Gerdau Best of the Land Award. Also, on display were the VX90 backhoe loader, 7095 tractor (fondly called ‘Mahindra’s New Beast’), the 8110 model and the trusted 6000 family series.

“We are building a portfolio that respects Brazil’s diversity and supports the farmer’s reality. From small family farms to more demanding operations, Mahindra is here to deliver.”, said Mr. Jak Torretta Jr. (CEO, Mahindra Brazil).

With over 12,000 tractors in operation, steadily growing market share and dealership network, Mahindra continues to back its promise with scale, trust and the longest warranty in the market.